Former Hello! Project and C-ute member Umeda Erika is in the new commercial for Japanese footwear specialist, ABC Mart. There are countless ABC Marts all over Tokyo and it’s a pretty big chain Japan-wide so this is a reasonably good bit of exposure for Erika, were she really featured in the CM that is.
She also looks a bit…bizarre in the CM, I don’t think that hair style really compliments her face at all. Since leaving Hello! Project Erika has been working on her modeling career, she’s walked in a few fashion shows and appeared in magazines but this is her first CM as far as I know.
I’ve attached a screenshot of the CM above, Erika is the one on the left. You can also watch the CM at the link below.